Wednesday, November 28, 2007

NBC's Green Week really Greenwash week

From November 4 through 10, NBC, (for you non-U.S. readers, one of the big 4 broadcast networks here in the states) dedicated a week of programming to the theme "Green is Universal". Scripted dramas, news, sports, game shows, and reality shows were all supposed to be in on it.

You can see the archive of this event at NBC's website.

I was a little apprehensive that this would turn in to a series of quickly forgotten stunts and, for the most part, that's what happened. NBC pulled off a neat logistics trick by doing live simulcasts from the Arctic and Antarctic giving a vivid "the world is small" feeling. But the rest was pretty forgettable.

I knew it was going to be more style then substance when watching football on NBC on Sunday night and the studio which does commentary before the game dimmed their lights and used candles for their entire time on the air. They said it saved some tons of carbon and I'm sure it did but the lights were right back on full the next week. It was eye-catching at least; looked like they had a partial power outage.

Joe over at Climate Progress has more thorough review. He was also unimpressed.

The best part was Al Gore's cameo on "30 Rock" where he gave a nice speech about how networks could do more to promote solutions to global warming then stunts, all while appearing on an episode which skewered greenwashing stunts. I can't find the full clip online so you'll just have to see his exit:

You can see the whole episode for free for the next couple of weeks at NBC's website. Its episode 205. The funniest joke is when the large plastic Earth prop they're using catches fire right at the end of the episode. As the screen fades to black, you can hear lead character Liz Lemon say "Ok this Earth is ruined! We need a new one!" If only it was that simple.

No comments: