The former vice president, Oscar-winner and now Nobel Peace Prize recipient is embarking on a climate-change advertising campaign estimated to cost between $100 million and $200 million a year, one of the largest public service campaigns in history [emphasis added]. Expect to see television commercials, newspaper spreads and Internet ads popping up in a few months time.
Funded by donations and proceeds from Gore's 2006 "An Inconvenient Truth," the campaign will focus on convincing people that they can do something about global warming.
"It's about communicating the urgency and solvability of the climate crises," said Brian Hardwick, a spokesman for the Alliance for Climate Change, an environmental group founded and chaired by Gore. "So [people] will demand the kind of change we need."
The campaign is organized through the Alliance for Climate Protection, which is also the organization Al Gore donated his Nobel Peace Prize money too.
Looks like I won't have to worry about global warming falling off the radar between now and the next IPCC report (if there is one.)